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About The Virginia Hometown Heroes Program

Equity First Realty® 

Location: 4860 Cox Road, Glen Allen Virginia 23060 

Phone: 804-935-8519 

Email: equity1strealty@gmail.com

Our Mission: We are a group of Real Estate professionals who has teamed up to provide a unique and beneficial package to our local heroes (those who serve and have served as police officers, teachers, firefighters, medical professionals, and lawyers, as well as members of our nation’s armed forces). We want to make the process of owning a home simple and affordable, by allowing our service professionals to purchase or sell a home and receive our exclusive benefits as a thank you for their service. 

About Equity First Realty®

Marcus E. Rice, Principal Broker/Owner - With great real estate experience in the Greater Richmond metropolitan area, as well as intimate local area knowledge, I work extensively to help buyers and sellers meet their real estate goals. My own goal as a professional, full-time Realtor® is to provide you with the best possible service and guidance in locating the home that will meet your every need.

As a listing agent in Richmond, Henrico and Chesterfield, my comprehensive marketing plan gives a homeowner the opportunity to get the maximum value for his/her property.

For buyers, I help negotiate the best possible deal. By staying up-to-date on the latest technologies, I am able to help you find the most suitable property for your lifestyle. Nothing satisfies me more than seeing the smiles that come with a successful sale or the purchase of a lifetime.

I also have the pleasure of working with a great team of professionals, ranging from the top mortgage lending agent in the area to a one of the city’s top settlement attorneys, who are just as committed as I am to provide you with the best service and the smoothest journey as we meet your real estate needs.

As a student at Virginia Union University and Virginia State University, I learned to appreciate the history of the area and I’ve become amazed at the continual developments here that can satisfy so many people. In my profession, I am honored that I get to meet people from various places who have come to the Greater Richmond area with their families to work, play and establish a comfortable life. I am thrilled to assist them become a part of the community.

Equity First Realty® works hard to help our sellers get top dollar for their homes and our buyers have appreciated our knowledge of the area to facilitate their searches that best suit them.

If you are looking to buy or sell a home or would just like to receive more information, feel free to contact us.


Tonya Rice, Assistant - As a native of Richmond, I enjoy helping newcomers and long-time residents discover the best places here as they seek out their new home. Working as the office manager for Equity First Realty®, I have the privilege of delivering a strong presence of our clients’ homes to the market. Buyers want to find great homes. When you list your home with us, we work very hard to make sure your home will be found and sold!

I am a graduate from Hollins College. Prior to my real estate career, my earlier positions as a department store manager and legal secretary enhanced my abilities to provide top flight customer service and attention to detail, which are extremely important attributes for our clients who are buying or selling a home. I understand the importance of taking care of our clients. Since each of our transactions possesses such unique characteristics, I put myself in the client’s shoes, because I care about them.

Richmond is truly a great place for us to raise our family. Here, we strive to promote an active lifestyle and support our favorite causes. Whether you’re relocating to the area or looking for another home in your neighborhood or the other side of town, we’d love to work with you to discuss your plans and put you on your way to meet those goals.